Scaford

Development of a logo for Scaford, a manufacturer of self-adhesive films. The company specializes in producing materials for industrial applications, particularly for wrapping urban transport vehicles. Their main clients are large businesses, municipal enterprises, and transportation companies.

Logo creation. The design needed to go beyond a simple typographic solution and reflect the brand's industrial specifics. Important requirements included effective performance in urban environments and easy scalability for various media.

Industrial application requires clarity and reliability in visual solutions, while the urban environment of application dictates the need for good readability. The technological nature of production should be reflected in modern design. Special attention was paid to the importance of simplicity and functionality for working with corporate clients.

We developed a symbol based on combining two basic geometric shapes — a circle and a square. Their union creates the image of a roll, which directly relates to the company's product. This solution visualizes the essence of the product through simple geometric forms and creates a memorable image. The design ensures excellent scalability and works effectively at any size due to the absence of small details.

A classic corporate color scheme was chosen, including blue symbolizing technology and reliability, white emphasizing purity and professionalism, and black adding stability and solidity. This color solution corresponds to the brand's industrial character, ensures good visibility in urban environments, and creates associations with technology and innovation.

A logo was developed that fully meets the client's requirements and application specifics. As part of the project, high-resolution print files, web versions of the logo, and various variations for different media were prepared. The logo is successfully used in various areas: on product packaging, in production facilities, on the company's website, and in corporate materials.