Long-term collaboration with the first platform for launching dynamic advertising through a single window on pharmacy Ecom sites and applications. Simb Ad Tech provides digital marketing products in the pharmaceutical segment, helping pharmacy chains increase their online sales.
The main goal was to create a modern technological brand image. It should reflect the platform's innovative nature and emphasize the connection between digital technologies and the pharmaceutical industry. An important requirement was effective performance in both digital and offline materials, as well as ensuring a unified visual language for all brand touchpoints.
We analyzed the product's specifics and its market positioning. A key point was understanding the need to create a visual language that would demonstrate the technological nature of the solution while maintaining associations with the pharmaceutical industry. It was important to distinguish the brand among competitors and emphasize the systematic and interconnected nature of all platform elements.
We developed a comprehensive solution consisting of typographic writing and a symbol. The key element became a pattern of pixel squares symbolizing an interconnected ecosystem. This visual approach reflects the product's technological nature, creates an image of a unified system, and demonstrates the connections between various platform components.
Font: Wix Madefor Display
A monochromatic palette with an emphasis on blue and lilac shades was chosen. This solution emphasizes the product's technological nature and creates associations with the digital sphere. At the same time, it maintains a connection with the pharmaceutical industry and ensures professional brand perception.
During the six-month collaboration, we implemented a comprehensive approach to brand design support. In branding, we developed an updated logo and corporate identity, created 3D icons combining digital and pharmaceutical aesthetics, and implemented a visual communications system. For marketing purposes, we prepared product presentations, advertising creatives for social networks, and materials for offline events. The work process included weekly task planning, regular calls for feedback, and efficient communication with the client's team.
As a result of the rebranding, the company received a modern technological image that accurately reflects the product's essence and brand positioning in the market. The new visual language successfully works across all communication channels and helps build effective dialogue with the target audience.
Creating a website for a company specializing in urgent legal support for foreign citizens in the UAE.