Development of digital presence for InTrouble law firm, specializing in urgent legal support for foreign citizens in the United Arab Emirates. The project required a special approach: creating a modern, trustworthy digital product to help people in critical situations. Webflow was chosen to ensure rapid launch and high project performance. This solution allowed the implementation of all necessary interactive elements and micro-animations while maintaining fast website operation.
The main challenge was to create a digital product that breaks stereotypes about conservative legal websites. It was necessary to find a balance between a modern festival approach to design and an understandable interface for users in stressful situations.
The starting point was analyzing the specifics of the UAE legal system and the needs of the target audience — foreign citizens facing legal problems in a foreign country. This determined the need to create an intuitive interface with an emphasis on quick communication with lawyers.
The project's color scheme is built around the UAE flag palette. These colors were used for interface accent elements, primarily for quick contact buttons with lawyers. This approach not only creates a cultural connection with the region but also helps users quickly find key interaction elements.
The visual concept was based on typography work. A font was chosen for the logo that combines elements of Arabic calligraphy with a modern technological approach. This solution created a unique brand image, emphasizing its connection to the region while maintaining the international nature of services.
As a result, a blank landing page was created where every element works towards achieving the main goal — ensuring quick communication between client and lawyer. The clean interface is complemented by micro-animations that enliven the site without distracting from its functional purpose. The site structure is built around main areas of legal assistance: from problems with alcohol and prohibited substances to issues related to bank checks and financial crimes. Special attention is paid to situations involving arrest and travel bans, as well as deportation issues.
The new website demonstrates high effectiveness in both design and achieving business goals. The minimalist design with emphasis on functionality helps users quickly get the necessary help, while modern visual solutions create the image of a progressive company ready to solve complex legal issues in an international context. The main indicator of the project's success was its conversion effectiveness — the landing page consistently generates leads and inquiries from the target audience, confirming the correctness of the chosen approach to website design and structure.
Creating a website for a company specializing in urgent legal support for foreign citizens in the UAE.